Circus Owner and Impresario
By Dominique Jando
A larger-than-life character, Billy Smart (1894-1966) was born April 25, 1894, in a family of 23 children. His father had owned a small furniture moving company in West Ealing, England, but business must have been bad (not to mention the hardship caused by trying to provide for his huge family), or perhaps Mr. Smart, Sr. had a longing for adventure, for at age 15, young Billy was operating his father's hand-cranked roundabout on a fairground at Slouth. This was apparently his debut as a showman, although he may have been traveling with his father since early childhood. Billy Smart married his wife, Nelly Rigby, later known as "Doll" or "Dolly," in 1925, and then embarked in his own funfair venture. Success didn't come immediately: at times, he had to moonlight to make ends meet, and on one occasion, his fellow funfair entrepreneur (and future leisure industry magnate), Billy Butlin, helped him out, which resulted in a lifelong friendship. Hard work paid however, and by the late 1930s, Billy Smart owned one of Great Britain's most important traveling funfairs, with about 10 rides and several other attractions, some of which participated in the spectacular indoor funfair that ran at London's Olympia during the Christmas season, in conjunction with Bertram Mill's Circus. Billy Smart was a true showman: his enterprise was by no means a vulgar carnival, but a well managed operation, with attendants in resplendent uniforms, colorful rides, and brightly painted trucks. His name was displayed prominently everywhere, and it soon became a guarantee of quality family amusement. The secret of his financial success was also his huge family: his numerous children -- he had 10: Peggy, Ena, Ronnie, Hazel, Penny, Phyllis, Dolly, David, Billy, Jr., and Rosie -- covered in due time all positions within the organization where money had to be handled. During the WWII, Billy Smart did his best to keep the home front's morale high; he also continued the charity work he had started when his had become a household name.
A horse lover since childhood, Billy Smart had long caressed the dream of having his own circus. He saw the perfect opportunity in the spectacular boom the British entertainment industry experienced immediately after WWII. In 1946, he purchased a second-hand circus tent, all the necessary equipment to go with it, and the Billy Smart's New World Circus became the latest addition to Billy Smart's funfair. It gave its first performance on April 5, 1946 at Southall Park, Middlesex. By 1952, the funfair, which had been increasingly overshadowed by the circus, disappeared to leave room for a bona-fide menagerie. Three years later, the two-poler was replaced by a giant 6,000-seat, four-pole round big topThe circus tent. America: The main tent of a traveling circus, where the show is performed, as opposed to the other tops. (French, Russian: Chapiteau), with a hippodrome track around the ring, and a vast entrance tent. The hippodrome track allowed the staging of parades, Wild West presentations and spectacles, which became a Billy Smart's Circus trademark. In just a few years, it had become one of the largest circuses in Europe; in 1960, its menagerie carried more than 40 horses, 15 elephants, and a large variety of exotic and wild animals. For the winter season, Billy Smart also produced sedentary shows, in theaters first, then in halls such as Bingley Hall in Birmingham, and Queen's Hall in Leeds, and he rented out his animal acts to other winter shows. On October 28, 1958, the circus pitched its tents at Slough, the place of Billy Smart's humble beginnings as a roundabout operator, where the popular director celebrated his fifty years as a showman for a BBC television special. The BBC started broadcasting television specials from Billy Smart's Circus in 1947; over the years, Billy Smart's Christmas Spectacular would become a BBC Holiday tradition, which ITV took over in 1979 and carried on until 1982.
A man of imposing stature, with his large Stetson hat, his inevitable cigar and his unique flair for self-promotion and publicity, Billy Smart was a colorful character, a generous philanthropist, and a family man with a dry sense of humor who enjoyed a good parade and a rousing brass band -- both of which were indeed prominent features of his circus. On September 25, 1966, Billy Smart was conducting the Romford Boys' Band in front of his mammoth circus tent, which had been set up in the morning at Ipswich for a two-week stand. Several thousand people enjoyed the concert, a typical Billy Smart's publicity stint. Then he returned to his luxurious caravan for a cup of tea, and collapsed: the Guv'nor, as he was popularly known in the circus, had given his last performance. Sir Billy Butlin, his old friend from his fairground days, said to the press that Billy Smart "was the greatest showman of his time -- and probably the last of the great showmen." Under the management of his sons, Ronnie, David and Billy, Jr., The Billy Smart's New World Circus survived his founder as a traveling circus for only five years: by 1970, new economic conditions didn't allow a circus to survive in Great Britain on such a gigantic scale, and the giant folded its tents in 1971. (It has been revived in 1993 on a smaller scale.)
- Pamela Macgregor Morris, Spinners of the Big Top. London, Chatto & Windus, 1960.
- David Jamieson, Billy Smart's Circus, A Pictorial History. Buntingford, Aardvark Publishing, 2004.